So you’ve just started a creative business and are ready to make a killing. But you’re faced with one problem: how to sell. Well, you’re in luck, because selling is now easier than ever.
In 2022, there are many things you can do to promote your business both online and offline. Creating a beautiful website is a must, and having a good marketing plan is important. But remember, beyond the art, science, or creativity that goes into your business, you are still selling one thing: YOU.
Think about it. The world revolves around individuals. People love to buy from people they like. That’s the simple truth.
Wouldn’t you pay more for the services of an interior designer whose creative style and personality you liked? Of course you will! The same principle applies to selling. You are the biggest USP, and your efforts should be directed at building trust.
Being Likeable Gets You Clients and Buyers
Have you ever attended a local art fair where people sell unique items and services? Compare your experiences when interacting with good and bad salespeople. What did you notice? One was more likeable than the other.
That’s because the best salespeople don’t try to sell you. They approach you nicely with small talk about your day, the weather—some even give you a nice compliment. The only time they talk about their products is when you show an interest.
In the end, their kindness towards you swayed you into making a purchase. They were likeable, and that built trust in the moment.
The Hard Sell Doesn’t Work Anymore
All that aggressive salesmanship and advertising—limited stock now! Offer expires after 24 hours!—runs off clients fast. It’s no longer about the hard sell. Focus more on building a connection with people and they will willingly become devoted customers.
Tips to Boost Your Likeability
- Smile: A smile warms the hearts of clients, whether you’re meeting them in person, over a phone call, or even while texting.
- Inquire about their day, their family, their pets, and so on. Give your clients the chance to talk about themselves—people love to!
- Offer Suggestions: Buyer doesn’t see your product as the right fit? Mention that your products make excellent gifts for someone special. It could change their mind.
- Don’t be Pushy: You cannot force a client to buy your product. Make your points and leave off if they aren’t interested.
Remember, YOU are your business’s biggest selling point. Sell your story, your brand, and be the likeable vendor that buyers can appreciate.
